Aaron Huey

builds campaigns that create real-world change, by any medium necessary.

For over twenty years he has worked as a visual storyteller for National Geographic, with more than 40 features for Nat Geo magazines, on environmental conservation, cultural preservation, and social justice. Huey refined his storytelling approach through three fellowships at Stanford, where he developed a "language lab" model for transforming complex ideas into accessible narratives, significantly influenced by his time at the Hasso Plattner School of Design (d.School).

Huey's work spans photography, street art, immersive installations, Augmented and Virtual Reality, community-driven platforms, and emerging digital technologies. His projects continuously evolve, adapting to the unique needs of the audience and the landscape they inhabit. The goal is always creating real-world impact.

He has won three Webby Awards. The first, for a VR experience inside Bears Ears National Monument, built while the monument's boundaries were under attack. And two more in 2026 for ENCODED, an unsanctioned augmented reality exhibition staged inside the Metropolitan Museum of Art with 17 Indigenous artists, which took Best Use of Augmented Reality and Best Community Engagement.

As the founder of Amplifier.org, he has directed campaigns with thousands of artists, including the 'We The People' project with longtime collaborator Shepard Fairey. Under his creative direction, Amplifier has collaborated with thousands of artists on initiatives focused on social, environmental, and public health issues. His early storytelling on social media was instrumental in National Geographic's digital growth, where, working with a small team of colleagues, he helped expand their Instagram presence from hundreds of thousands of followers in early 2012 to over 200 million a decade later.